Wednesday, October 8, 2008

What To Do Now.

What are the simple yet highly effective things that you can do with the brand 1-877-VIOLATION?

*** Be sure to check with your local bar for compliance - prior to doing any advertising ***

BUSINESS CARDS - If you do not have a vendor to do this for you, we can certainly provide one. Place the logo on a black background - full color. 5,000 should cost about $100. PUT THESE CHEAP YET VERY EFFECTIVE CARDS EVERYWHERE.

* Other law offices - real estate, probate, etc.
* Local retail businesses - Sandwich store, Gym, Supermarket, Gas stations,
Dry cleaners, Check cashing stores, Western Union, etc.

LETTERHEAD- Incorporate this memorable number into any type print marketing that you currently do. One simple and very memorable number will make a big difference in customers remembering how to reach you.

POSTCARDS/NEWSLETTERS/DIRECT MAIL
- Any advertising that you do for your firm will only be enhanced by having a memorable phone number associated with it. People are much more likely to remember 1-877-VIOLATION as opposed to 561-555-1234. This one simple fact represents an enormous ROI on your investment in 1-877-VIOLATION.

WEBSITE - You have the site, but how do you make the site work for you? Many people put up a website and think that they will naturally be found on the Internet and business will come in the door. Quite the contrary, search engines must find your site and in turn, rank its importance based on relevance. (We'll save this topic for a different time). Bottom-line is this, if your clients find your site - then give them a memorable phone number to reach you at. DON'T LET THEM GET AWAY. You own - USE IT.

LEGAL FILE FOLDERS - One of the best marketing tools that you have is one that you use every week. Walking into the court room, you have a stack of legal files under your arm. PUT THE LOGO ON THE OUTSIDE OF THE FOLDERS FOR ALL TO SEE. As you are walking in and out, how many clients do you think will remember your number now?

CREDIT CARD/KEY CHAIN PUNCH-OUT CARDS - By now, you have probably received a sample of these from us at some point. We have been using these for the last year at The Stabile Law Firm, LLC and they work great. Our customer put them on their key-chain and always remember who to call or who to tell their family and friends to call when they need to fight a ticket.

We hope that this "gets the juices flowing" on some creative ways to use the brand. You can also visit our store at http://cafepress.com/1877violation to order some other marketing collateral.

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